“You need passion and a little bit of courage”

If you ask Giovanni Donnini the reason for the restless condition that pervades him at each harvest and culminates with the first taste of a new oil and then rekindles with vigour when it’s time for the next year’s bloom, the answer will be only one and always the same: Passion! Born in the countryside of his family’s farm “Paiatici” in the municipality of Fiesole, from an early age he grew up in the privilege of an ancient world made of tradition and values, between secular olive trees, and the daily efforts in the farmers’ fields, amongst which farmhouses he spent his summer holidays, entire days. And it was there, living directly the experiences of the rural civilization, a world at last disappeared, that he matured a strong passion for olive trees even before than for olive oil; for this generous and vital plant capable of generating a fruit that has always represented, for humanity, a meaning of absolute pureness, from religious symbology to various medical remedies, from cosmetics all the way to representing a central element in our nutrition, sublimated in our current Mediterranean diet. And this is the reason for Giovanni Donnini’s profuse passion in the valorisation of his olives to create and commercialize, through the company Matrix, a product of true excellence as testified by the numerous certificates received and from the great results achieved throughout the years, participating in important international competitions. From this passionate commitment, he created the company Matrix, which from 2014 has been producing and commercializing its Organic extra-virgin olive oil in its three declinations: the historical multi-award winning Essentia Gocce d’oro” IGP Toscano Colline di Firenze, the Monocultivar di Frantoio Vertigo and the most recentMonocultivar di Moraiolo Medusa

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